Priorities For Life

Priority Honda Roanoke in Roanoke VA

Priorities for Life, our award-winning lifetime value package, saves customers an average of $4,100 over the course of ownership.

Priority Honda Roanoke in Roanoke VA, Priorities for Life Includes State Inspections and Oil Changes*

Our #1 Priority is YOU!

When you buy a car from Priority Automotive, you really can have it all. Like a huge selection of new and used vehicles, low prices, stellar customer service and a lifetime value package that saves our customers millions every year. Our No. 1 Priority is you.

Priority Honda Roanoke in Roanoke VA, Engine Guaranteed on All New Cars*

Engine Guaranteed for Life as long as YOU own the vehicle.

See dealer for details.

Priority Honda Roanoke in Roanoke VA, Powertrain Guaranteed on Priority Certified Cars*

Owners will receive a Limited Lifetime Powertrain Warranty on PRIORITY CERTIFIED USED VEHICLES only within six calendar years or newer with less than 84K miles. Only valid on Brands that Priority sells NEW.

See dealer for limited warranty details.

Priority Honda Roanoke in Roanoke VA, Average Savings of $4,100*

How much will you SAVE?

Priorities for Life offers real savings you can really use. You'll pay nothing for oil and filter changes. Nothing for state inspections. And your engine is guaranteed for as long as you own your car. How much will you save? Find out in seconds.
Check your savings

Thank you for visiting Priority.

Priority Automotive is built on such a simple idea: Put the customer first. Those aren't just words. They're our promise. And the meaning behind our name. You can feel it in some very enjoyable ways. Like Priorities for Life, our award-winning lifetime value package. It saves our customers thousands of dollars in maintenance costs every year. And then there are our dealership amenities. Everything from kids' play areas and Wi-Fi? to manicures and relaxing massage chairs.

It's all included, and all part of putting you first. Why? Because we know that without our customers, we can't succeed. And it keeps them coming back year after year. Today, Priority is one of America's fastest-growing dealership groups. We're proud of that, and even prouder that you are considering Priority for your next vehicle purchase.

Dennis Ellmer,

President, Priority Automotive