You Can Have It All.

Priorities for Life, our award-winning lifetime value package, saves customers an average of $4,100 over the course of ownership. Even better: it comes with nearly every new and used vehicle you buy at Priority.

How Much Will You Save?

Priorities for Life offers real savings you can really use. You'll pay nothing for oil and filter changes. Nothing for state inspections. And your engine is guaranteed for as long as you own your car. How much will you save?
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Thank You for Visiting Priority.

Priority Automotive is built on such simple idea: Put the customer first. Those aren't just words. They're our promise. And the meaning behind our name. You can feel it in some very enjoyable ways. Like Priorities for Life, our award-winning lifetime value package. It saves our customers thousands of dollars in maintenance costs every year. And then there are our dealership amenities. Everything from kids' play areas and Wi-Fi? to manicures and relaxing massage chairs.

It's all free, and all part of putting you first. Why? Because we know that without our customers, we can't succeed. And it keeps them coming back year after year. Today, Priority is one of America's fastest-growing dealership groups. We're proud of that, and even prouder that you are considering Priority for your next vehicle purchase.

Dennis Ellmer

PRESIDENT, PRIORITY AUTOMOTIVE