Our Dealership
Thank you for visiting Priority Honda Roanoke! We are committed to putting you first: During your purchase process, when you bring your vehicle in for service, and through community involvement.
About Priority Honda Roanoke
Welcome to Priority Honda Roanoke, where your automotive journey gets the priority treatment it deserves. Located at 3311 Peters Creek Rd in Roanoke, VA, our team lives and works right here in the region. Whether you’re coming from nearby Salem or making the short drive from Christiansburg or Lynchburg, our Roanoke Honda dealership is here to serve you.
At our dealership, we believe car-buying and car-care should be straightforward, stress-free, and yes—maybe even fun. From the moment you walk into our showroom, to the time you pull away in your new Honda, we’re all about professional expertise, convenience and treating you as a valued neighbor.
Why Choose Us
A Wide Selection of New and Used Vehicles
Whether you're shopping for a brand-new Honda vehicle or a quality pre-owned vehicle, we’ve got you covered. We stock a large inventory of new Honda Civic, Accord and CR-V, or the Honda Pilot 3-row SUV. You'll also find a nice selection of Honda Certified Pre-Owned vehicles, giving you both choice and confidence.
Be sure to ask us about our Limited Lifetime Powertrain Warranty included with your new or used vehicle purchase. Some exclusions apply, so please contact us so we can provide details and explain how it all works.
Backed by a Strong Reputation and Community Roots
We’re rated highly by our customers and recognized locally for service excellence. At the same time, we believe in giving back—through local partnerships and efforts that reflect our commitment to this region. We sponsor events annually for the American Cancer Society through the Roanoke Cattle Baron's Ball. We also give to The Rescue Mission of Roanoke and Feed SW Virginia.
Genuine Honda Service and Parts
Keep your Honda running strong with our factory-trained technicians, genuine Honda parts, and our Honda Express Service option. Our express lane gets your basic maintenance done fast. We know your time matters — whether you’re heading from Lynchburg back to Roanoke for errands or you just need a quick oil change.
Coupons and Savings to Help with your Honda Maintenance
We understand that car maintenance can sometimes be a drag. That's why we provide an inviting lobby area where you can relax and take care of you while we take care of your car. Enjoy some complimentary gourmet coffee on us, tap into our wi-fi or watch a little TV. We also offer regular service and parts specials so you can maintain your vehicle without over-stretching your budget.
Your Local Roanoke Honda Dealer Serving Drivers from Lynchburg to Christiansburg
When you choose Priority Honda Roanoke, you’re not only choosing the convenient address in Roanoke—you’re choosing service that reaches the surrounding areas too. Whether you call Salem home, commute between Christiansburg and Roanoke, or occasionally travel from Lynchburg, we’re just a comfortable drive away.
We call ourselves Priority for a reason. You come first; you are our priority. That means clear communication, fair pricing, and service that respects you and your timetable. We’ll walk you through your finance options and go over your trade-in valuation. We'll explain what each vehicle includes and never surprise you with hidden costs. The same goes for our Service Department. Our service advisors will make sure you understand all recommendations and their associated costs.
From the car you drive home in, to the service appointments you schedule five years later—our team is here for the full journey. Let us be your go-to destination for all things Honda in the Roanoke Valley region.
Thank you for considering Priority Honda Roanoke. We hope to see you in the showroom—or in the service lane—very soon.
3311 Peters Creek Rd Roanoke, VA 24019
